Client: BMW, UM Zagreb
In challenging economic circumstances where price matters the most, we had to drive sales and invite target for a test drive. We produced a span of interconnected creative content; bold takeovers, interactive banners, and a landing site. The campaign ended on a high note with results breaking the roof on early projections.
One of the first contact points of the user experience was the takeover format, made to capture attention and featuring the BMW X1 driving through the user's screen, smashing the webpage in the process.
Users that responded well to the takeover were remarketed with more serious and in-depth information including banners which featured an interactive view (inside/outside) with detailed highlighted features of the X1.
With a very successful conversion rate, users reached the last step arriving at the custom landing page, designed to streamline and entice the user towards the test drive.
The results exceeded all expectations. 822% higher number of test drives vs. expected, and three times more vehicles sold than planned."